Technological advances have advanced Medicare to new heights. This is both a boon and a bane. It is a boon to those who can pay and a bane for poverty riddled families. The private enterprise has initiated health schemes targeting the white collars and premiums that are beyond the reach of Below Poverty Line (BPL). An innovative and first of its kind program, the state of Andhra Pradesh (AP) having its impetus and focus on BPL families.